INTRODUCING FLORA: TRACER’S AI ASSISTANT

Flora is an AI-powered assistant that simplifies and automates the way brands protect themselves and their customers online.

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OUR SUITE OF BRAND PROTECTION PRODUCTS

Harnessing the power of AI to defend brands and consumers.

Tracer is a next-generation brand protection platform that empowers brands to take control of their brand presence online. Our AI agents streamline workflows and enhance operational efficiency, making it easier to monitor digital channels, take down detections, and analyze vast amounts of data to provide better business intelligence insights. Bring speed, accuracy, and efficiency to your brand protection strategy, without draining your team’s resources.

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TRACER PROTECT

Tracer’s AI brand protection technology detects and removes infringements to your brand across thousands of digital platforms, faster and more accurately than ever before.

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TRACER'S REGISTRAR

As an ICANN-accredited Registrar, Tracer offers both a self-managed and a traditional platform for registering and managing domains. This platform works with both Web2 and Web3 domains.

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CUSTOMER SUCCESS

Brand experts who act as a knowledgeable extension of your legal and marketing teams. Going beyond just service, our Customer Success Managers are seen as the best in the industry.

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Brand Protection Built for Your Business

Traditional brand protection methods are no longer enough to combat the growing threats brands face today, like counterfeiting, trademark infringement, online impersonation, and more. Tracer’s AI-powered brand protection technology provides customized solutions tailored to a brand’s industry and scale to protect brand reputation, ensure authenticity, and respond swiftly to threats, maintaining consumer trust in a constantly evolving digital world.

95% Customer Retention Rate

We're committed to Customer Success, over Service. That's why our retention rate is consistently over 95%. We're proud to be ahead of the industry average, especially when it comes to customer loyalty.

AI For Good

The Tracer Platform is powered by AI specifically designed for brand protection to help mitigate the rising threats to brands from generative AI in the hands of bad actors. Tracer’s brand protection solution maximizes our capacity to identify violations and take enforcement action in the shortest amount of time.

TRACER® GRAPH

This patented technology reveals entire brand abuse networks and surfaces the true scope of illicit online campaigns targeting our customers’ brands.

EFFICIENT & ACCURATE ENFORCEMENTS

Tracer’s brand protection solution maximizes our capacity to identify violations and bring about enforcement action in the shortest amount of time.

ACCURATE & FAST DETECTIONS

Our brand protection technology uses custom AI to mimic human intelligence by using machine vision, image recognition, and advanced infringement correlation algorithms to find more enforceable detections with the highest accuracy rate in the industry.

ADVANCED DIGITAL TRACING

Tracer’s powerful brand protection technology uses advanced digital tracing to quickly and efficiently remove infringing listings that other brand protection providers can’t find.

CASE FILE MANAGEMENT

Tracer’s brand protection technology automatically makes digital evidence enforcement files that customers can easily access from our online portal to help with lawsuits and investigations.

ADVANCED IMAGE RECOGNITION

Our advanced image recognition feature uses machine vision to quickly detect trademarks, copyrights, patents, and logos across channels with near-perfect accuracy rates.

DON'T JUST PROTECT YOUR BRAND. MAKE IT RESILIENT.

Let's start our journey together right now.

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MULTI-CHANNEL BRAND PROTECTION COVERAGE

Data inputs feed the Tracer Protect platform, producing actionable data insights across:

DOMAINS

Tracer gathers critical information about new domains, monitors and scores them for risks, provides real-time visibility into attacker infrastructures, and implements effective enforcement actions for dangerous domains.

SOCIAL MEDIA

Tracer uses machine vision, language processing, and image recognition to quickly find infringing posts, fake social media profiles and pages, and other common types of brand abuse on the most popular global and regional social media platforms.

APP STORES

Tracer uses machine vision, language processing, and image recognition to constantly track, analyze, and stop brand abuse across thousands of app platforms, including all major and third-party app stores.

WEBSITES

Tracer leverages machine vision, language processing, and image recognition to find infringements within website pages, forms, custom scripts, and more.

MARKETPLACES

Tracer monitors over 95% of all online marketplace traffic. Our brand protection solution uses natural language processing, world-class image recognition technology, and risk-clustering algorithms to find unauthorized sellers, gray market sellers, fake products, and partners who don’t follow program terms.

PAID SEARCH AND ADVERTISING

Tracer continuously traces all major search engines and paid advertising platforms to prevent common forms of digital ad fraud.

NFT MARKETPLACES & WEB3 SOCIAL CHANNELS

TRACER BRAND PROTECTION USE CASES

Finding and taking down brand abuse networks requires a new way of thinking that is fueled by cutting-edge brand protection technology and genuine expertise. Using our powerful TracerAI brand protection software and top-tier data scientists and analysts, Tracer’s brand protection solution maximizes our ability to find violations and take enforcement action in the shortest amount of time—from weeks to hours.