● CEO Rick Farnell lauded for significant positive influence in the AI industry ● Tracer’s agentic AI platform recognized for outstanding domain-specific AI brand protection technology with outcome-based pricing Salt Lake City – February 18, 2025 – Tracer, the leader in AI-powered online brand protection, today announced it was named a winner of two SiliconANGLE […]
At Tracer, we help fast-growing brands protect their online customers from growing scams online. As companies scale rapidly and expand their online presence, they become prime targets for bad actors who misuse their trademarks on websites and social media to mislead consumers, damage brand reputation, or siphon traffic. This is where Tracer comes in. Tracer’s […]
The ICANN 81 meeting in Istanbul, Turkey is upon us, and WHOIS data access issues continue to be of significant concern for businesses and other stakeholders seeking to protect their customers and brands from online harms. October marks a major milestone in the evolution of WHOIS data access due to the October implementation deadline for […]
Tracer was featured on an episode of SecurityANGLE with Shelly Kramer, managing director and principal analyst at theCUBE Research, where she talks to Tracer CEO Rick Farnell and Chief Product and AI Officer Eliano Marques about Agentic AI and how it can be used for brand protection and security.
By Rick Farnell, CEO The Challenge of Unmanaged Brand Abuse As the volume of online brand abuse continues to escalate in today’s digital landscape, protecting a brand’s intellectual property and reputation has become increasingly difficult. The manual, time-consuming, and inefficient review processes of potential brand abuse contribute to a backlog so overwhelming that many potential […]
Powered by a new 8 billion parameter special-purpose LLM for brand-specific use cases Reduces the time that infringements are live by up to 80% Provides legal evidence for takedowns and recommends optimal path for enforcement of brand misuse instances Protects billions of end customers, transforming the brand protection industry Salt Lake City – September 12, […]
By Jacob Mason, Product Marketing The Ferrari brand released an article detailing how the company is committed to protecting the authenticity of its products. In fact, the brand even launched an ‘Anti-Counterfeiting Reward Project,’ which encourages their consumers to report fake Ferrari products. With help from this initiative, in 2023 alone, Ferrari reported that it […]
By Shaun Shannon, Centers of Excellence Lead | Paid Ads In today’s digital landscape, paid advertisements are a powerful tool for businesses to reach their target audience, boost conversions, and maximize ROI. However, the misuse of trademarks and brand identity in these ads by bad actors using tactics like ad hijacking and trademark infringement can […]
By Jacob Mason, Product Marketing In today’s digital universe, protecting your brand against the growing number of online infringements is more challenging and crucial than ever. At Tracer, we understand that balancing speed and accuracy is critical to addressing the complexities and challenges businesses face in maintaining their brand’s integrity. That’s why we’ve integrated cutting-edge […]
Are you maximizing your brand protection budget? If your current brand protection solution is hours-based, then you’re not. Traditional, hours-based brand protection solutions mean you are paying for inefficiencies and outcomes that are often unclear and inconsistent. At Tracer, we are the only brand protection solution provider to offer outcome-driven brand protection, ensuring you only […]