Press Release

Tracer Announces Flora, the Domain-specific Agentic AI System Built for Brand Protection

Powered by a new 8 billion parameter special-purpose LLM for brand-specific use cases Reduces the time that infringements are live by up to 80% Provides legal evidence for takedowns and recommends optimal path for enforcement of brand misuse instances Protects billions of end customers, transforming the brand protection industry Salt Lake City – September 12, […]

Press Release
tracer leadership

Tracer Fortifies Leadership Team as Demand for Brand Protection and Cybersecurity Measures Skyrockets

Alan Spencer, Will Fleury, Mike Monzon, Judi Archbold, Taryn Grinsteiner (Photo: Business Wire) Industry experts position company to combat brand abuse with AI for unprecedented speed, efficiency and accuracy in preserving enterprise brand equity, loyalty and customer trust Salt Lake City – April 22, 2024 – Tracer, the AI leader in online brand protection, today […]

Press Release
tracer logo, appdetex logo

Brand Protection Leader Appdetex Rebrands to Tracer and Announces Next-generation Tracer Platform to Accelerate Enterprise Brand Success

Appdetex today announced the company’s rebrand to Tracer and launched the next-generation of its flagship Tracer Platform™. The first-of-its-kind SaaS platform leverages human-in-the-loop (HITL) AI and machine learning (ML) to continuously trace, analyze and mitigate brand misuse across global Web2 and Web3 channels.