Tracer Talks Episode 4: Collaborating to Combat Counterfeiting
VIDEO
Tracer Talks: Collaborating
to Combat Counterfeiting
In this episode of Tracer Talks, Maral Behnam-Garcia and Julian Dudouit from eBay discuss their roles in brand protection and combating counterfeits. They emphasize the critical importance of collaboration among platforms, brand owners, and technology providers to effectively tackle counterfeiting. Watch now to learn more about:
- Trends in counterfeiting
- The impact of AI on counterfeit detection
- eBay’s initiatives to combat counterfeits
- The influence of new regulatory changes
- The necessity for consumer education on the negative impacts of counterfeiting
- The importance of proactive measures to prevent counterfeits from entering the market
