VIDEO

In this episode of Tracer Talk, Rick interviews Colby Hall, Director of Tracer Experience, discussing the importance of maximizing value through strategic focus in brand protection. Colby shares insights on the Tracer Experience methodology, emphasizing the significance of onboarding, the role of innovative technologies like computer vision, and the need for collaboration across multiple business units. The conversation also touches on the strategic approach to customer engagement and continuous improvement in your brand protection programs.