In our second episode of Tracer Talks, our CEO, Rick Farnell, and special guest Jay Kennedy Global Lead: External Relations, Brand Protection / Anti-Counterfeiting at Amazon, delve into:

• How scams originate from social media advertising and what brands can do to protect themselves

• The importance of protecting your brand from GenAI threats

• How brands can maximize ROI on brand protection investments

Watch now to get insight into what he sees as the biggest threats facing brands today.

Click here to watch Part 2 of Tracer Talks: The Future of Counterfeiting