Understanding Agentic AI and Its Transformative Impact on Brand Protection

By Rick Farnell, CEO

The Challenge of Unmanaged Brand Abuse

As the volume of online brand abuse continues to escalate in today’s digital landscape, protecting a brand’s intellectual property and reputation has become increasingly difficult. The manual, time-consuming, and inefficient review processes of potential brand abuse contribute to a backlog so overwhelming that many potential infringements are either delayed for weeks. This backlog means that brand abuse remains online longer, exposing unsuspecting victims to fraud, impersonation, counterfeit, phishing scam sites and more. So, what’s the solution?

Enter Flora, an Agentic AI System

Workflow automation is crucial to tackling the growing issue of brand abuse. Enter Flora, an Agentic AI system, a transformative AI technology designed to address these types of challenges with unprecedented efficiency. Agentic AI is a class of artificial intelligence that acts autonomously, performing complex tasks with minimal to no human oversight. This adaptive technology makes decisions and exhibits goal-oriented behavior, allowing it to streamline workflows and enhance operational efficiency. Similar to technologies used in robotics and self-driving cars, Agentic AI excels at automating routine and repetitive processes based on predefined rules, data signals and inputs.

Agentic AI and Brand Protection

In the external threat intelligence and brand protection markets, Agentic AI can significantly enhance efficiency and effectiveness. Here are just a few ways it could be applied:

• Monitoring: An Agentic AI approach can continuously scan online marketplaces, social media platforms, and other digital channels for unauthorized use of a brand’s assets. It can automatically identify and report counterfeit products or infringement cases, minimizing the need for manual oversight.
• Data Analysis: By analyzing vast amounts of data, an Agentic AI approach can identify patterns and trends related to brand abuse. This helps predict and prevent potential threats before they escalate.
• Streamlining Processes: An Agentic AI approach can streamline routine tasks such as confirming infringements and gathering enforcement data, allowing brand protection teams to focus on more strategic activities.

Introducing Flora: The Game Changer

Tracer just released Flora, its Agentic AI system that serves as an AI-powered brand protection assistant. A key component of the Agentic AI system is a domain-specific LLM language model that is tailored for brand insights and brand protection across the digital universe. Today, Flora focuses on data analysis and process streamlining, revolutionizing the review and pre-enforcement workflows for brand protection. Flora not only confirms whether a suspected infringement is present but also recommends whether or not to enforce based on a brand owner’s global IP rights and unique directives. It also assembles all the required legal data and evidence necessary to remove the infringement from the internet.

Capable of processing thousands of detections in minutes, Flora dramatically improves the speed and efficiency of reviewing and addressing infringements. This advanced technology reduces the time brand abuse lives online, known as time-to-live, by up to 80% and doubles the number of potential infringements reviewed. Flora reviews potential infringements up to six times faster than traditional methods leading to more than a 40% increase in takedowns. Flora’s capabilities not only streamline the review process but also enhance overall brand protection efforts, ensuring a more effective and timely removal of brand abuse found online.

Flora, combined with Tracer’s Human-in-the-Loop (HITL) AI, integrates the best of expert insight and verification with the power of automation. While Flora streamlines repetitive tasks, the final decision on whether to take action is made by human experts. These verified enforcement decisions are then fed back into the AI model to further refine its results. This balance of automation with human verification at key decision points ensures that brand misuse is addressed both rapidly and accurately.

Conclusion

Agentic AI represents a significant advancement in brand protection, offering enhanced efficiency, accuracy, and scalability. By automating routine tasks and workflows, it delivers more effective and rapid protection for brands. Embracing Agentic AI enables brand owners to tackle challenges with greater agility, safeguarding their intellectual property and reputation in an ever-evolving digital landscape. And, once again, Tracer with its Flora AI release is demonstrating brand protection leadership, disruption and innovation, using “AI for Good” to protect authenticity for billions of consumers.